Children’s Minnesota Raise ’Em Up Campaign
GRAPHIC DESIGN
The "Raise ’Em Up" campaign was created to inspire a belief in the power of shaping a brighter future for all children. Designed to be both uplifting and motivational, the campaign's message draws from the pivotal events of the last three years in Minneapolis and the surrounding communities.
"Raise ’Em Up" serves as a rallying cry that unites us in a shared mission. While it communicates strength and resilience, it also carries a message of hope and optimism. As a call-to-action, the campaign encourages everyone to support the children in their lives, reminding them that Children’s Minnesota is leading the way toward a better future.
Materials include OOH, digital display ads, social media, video art direction and wayfinding signage.
IN COLLABORATION with Randy Phipps, Matt Rowland, Nick Army, Rick Carey and Connor McCann
The tone of voice for the Raise ’Em Up campaign is confident and future-oriented. Campaign elements across all channels portray Children’s Minnesota as leading the effort in giving every child the opportunity to reach their best health. As the region’s leader in pediatric health care, Children’s Minnesota has a responsibility to be there for all children. As a result, creative has a child-first messaging at all levels of the campaign. Our goal is to communicate not only what Children’s Minnesota is trying to achieve, but why we are doing so.Our Goal
