While golf and healthcare may seem unrelated at first, both have a greater impact when accessible to as many people as possible. Our goal was to emphasize the importance of outreach to marginalized individuals and communities, something achievable thanks to the ProMedica Impact Fund.

ProMedica’s alignment with the U.S. Women's Open reflects its focus on addressing factors that disproportionately affect women, such as food insecurity, housing, and financial strain. The video acknowledges the sobering facts surrounding these issues while also highlighting the potential to make a tangible difference and a lasting impact. Through the lens of two young girls with vastly different backgrounds, the video emphasizes that true impact is achieved when all individuals have health, hope, and equal opportunities.

IN COLLABORATION with Nick Army and Sean Rodman

AWARDS Regional American Advertising Federation Award